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Your DTC growth in Germany stalls because you're copying what worked elsewhere.

We rebuild your funnel to match how Germans actually buy,  optimizing CAC-to-CLV through localized ads, AOV-raising offers, and retention flows that convert.

Most brands waste 30–50% of their ad budget in Germany. Why? Their funnels aren’t built for how Germans buy.

Higher CPA

You’re paying more for ads that don’t convert

Lower engagement

Germans respond differently to ads than US/UK markets.

Lost revenue

Poor funnel fit = wasted spend and no repeat purchase behavior.

Every day your campaigns miss the mark, you’re losing customers and wasting ad spend.

Here’s why:

What happens when you localize your ads AND use the right growth strategies?

Before. Generic translated ads, no growth strategy. 

ROAS

0.8x - 1.3x

  • Low → Ads feel foreign; German buyers don’t trust them.

CPA

€45 - €70

  • High → Wasting money on unqualified traffic.

AOV

€35 - €55

  • Offers don’t land. German buyers respond to different triggers—price, trust, and proof.

RPR

10% - 20%

  • Weak retention. No brand stickiness. Most buyers never come back.

Most Meta & TikTok ads flop in Germany, because they don’t speak to the market.

The localization formula that boosts ROAS in Germany.

1. Funnel & Market Fit Audit

We begin by dissecting your current funnel and offer structure to find gaps in resonance and conversion. We identify your hero product, ideal price point, and bundle strategy to raise AOV and improve first-purchase profitability—based on how Germans actually buy.

2.  Creative built for German buyers

Our team creates native-feeling Meta ads, UGC, and landing page assets that build trust and increase engagement. Offers are rewritten to match German incentives, payment preferences, and consumer psychology.

3. Performance growth campaigns

We launch Meta campaigns optimized for CAC efficiency and AOV lift—while building the backend to grow long-term LTV. Our setup includes localized newsletter marketing flows (post-purchase, cross-sell, winback) so every buyer is nurtured into a repeat customer. Together, ads and email become one growth engine.

4. Optimization that compounds

We track, test, and iterate every stage of your funnel—creative, targeting, landing page, retention—to improve the CAC-to-CLV ratio over time. The result? Predictable, profitable growth.

Why leading brands choose &Menzel to scale in Germany. 

Expertise in the German market

We specialize in crafting campaigns and localized ads that connect deeply with German audiences, driving trust and higher ROI.

Focused client work

We work closely with a select group of clients to deliver custom, high-performing campaigns that get results.

Data-driven

We optimize campaigns using metrics like CAC, CLV, and AOV to ensure every euro of ad spend drives growth.

Integrated marketing solutions

We seamlessly align your ad campaigns with your overall market strategy to deliver cohesive and scalable growth.

Contextual understanding

Our strategies are informed by a deep understanding of your business, industry, and how ads fit into your larger marketing funnel.

Entrepreneurial decisions

Our entrepreneurial mindset and data-driven approach ensure we make agile decisions that maximize your success.

Karla Menzel, Founder of &Menzel - Expert in European Market Entry for US Companies
Dietrich Menzel, Founder of &Menzel - Expert in European Market Entry for US Companies

Meet our founders.

We’re Karla and Dieter—a half-Mexican, half-German sibling duo on a mission to help your brand conquer Germany! Growing up between the vibrant streets of Mexico City, the hustle of the US, and the cool vibe of Berlin, we know what it’s like to crave something from one place while living in another (we fondly remember hunting down Doritos and Takis from international shops before they hit the shelves in Berlin!).

Inspired by our dad’s 30-year interior design journey in Vail, Colorado, we’ve taken our love for global connections and turned it into a passion for bringing awesome products to Germany—no stress, no hassle, just smooth sailing across borders. Let’s get your brand where it needs to be, shall we?
 

Dietrich Menzel, Founder of &Menzel - Expert in European Market Entry for US Companies
Dietrich Menzel, Founder of &Menzel - Expert in European Market Entry for US Companies

Is this right for you? Let’s be honest…

  • Great! If we don’t find anything that can be improved, you’ll get peace of mind knowing your ad spend is working efficiently. But in 99% of cases, we uncover areas where money is being left on the table.

  • We’re not here to waste your time. If you’re already doing everything right, we’ll tell you straight up. No fluff, no pressure. If we find ways to improve, you decide if you want to fix them with us or take the insights and do it yourself.

  • We don’t guess. We use data. We analyze your current performance, compare it to top-performing German ad strategies, and make adjustments based on what works. No generic ‘best practices,’ just real insights.

  • Because translation is NOT localization. German buyers respond differently to ad creatives, messaging, and offers. Even if you’ve translated your ads, they might not be culturally aligned to drive conversions.

  • Yes, we work extensively with international e-commerce brands to create customized, localized advertising campaigns that cater to the German market. Our strategies include creating targeted ads, and aligning marketing efforts with German shopping behaviors.

  • Unlike other consulting services, we specialize in helping international companies succeed in Germany by offering a comprehensive, localized approach to advertising. We combine market analysis, creative production, optimized campaign execution, and ongoing performance optimization for a seamless market entry.

What our clients are saying:

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Eden Rachim

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Naya Denner

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&Menzel Logo x other Brands - European Market Entry and Localized Digital Advertising for US Companies

Let’s localize your D2C strategy for the German market and get results.

In 30 Days, your ads could be performing 2x, 3x, even 5x better in Germany. Here’s how:

Fix the friction

We audit your ad funnel from click to checkout to uncover where conversions drop off.
Is your offer unclear?

Is your landing page not instilling trust? Is the messaging too generic?
We turn those blind spots into growth levers, fast.

Speak their language (for real)

We rework your messaging and offers to match how Germans actually buy.
Think: culturally relevant hooks, trusted payment cues, and copy that converts.

Scale profitably

We launch, test, and optimize for CAC efficiency and LTV growth.
From cold traffic to loyal buyers , we build campaigns that scale smart.

After. Fully localized ads + growth strategy applied.

ROAS

2.0x - 3.5x

  • Localized ads feel native = more trust & conversions.

  • Cultural triggers reduce friction to purchase.

CPA

€18 - €32

  • Better audience segmentation = No wasted spend on the wrong people.

  •  Messaging fits local buyer psychology.

AOV

€60- €100

  • Localized copy & offers increase perceived value. 

  • Bundling & upsells match German buying behavior.

RPR

35% - 50%

  • Brand trust builds faster when messaging feels native. 

  • Loyalty incentives are adapted to the market.

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